Site Features a Web Development Company in San Diego Should Understand

If you are a non-techie, the process of hiring a web development company in San Diego to build your website can be intimidating. It doesn’t have to be this way. If you can clearly define what a great website looks like, you can easily communicate all your expected deliverables to the web developer.

Any good website should meet certain minimum requirements in functionality and user experience considerations. The following are some of the features you should pay attention to when hiring a web development company in San Diego.

A Fully Responsive Design

Your website should be able to scale to fit any screen a browser is using. The website should be fully responsive to screen sizes, browsing platforms, and device orientations. A great number of people consume digital content today using their mobile phones. Because of this reality, Google now rewards responsive sites with higher rankings while pushing unresponsive sites further down in search engine ranking pages.

SEO Friendly Architecture

You want to make it as easy as possible for search engine bots to find the content on your site. This means that your site should have a crawlable architecture and easily indexable content. Make sure that there are no rel=”nofollow” link attributes on the links you want Google to follow. If you can’t inspect the site architecture on your own, you can easily hire a freelance SEO to go through the site after the web development company in San Diego is done with your website.

A Logical Navigation Structure

Someone browsing your site should be able to tell where they can find the information they want just after landing on the site. You can have navigation links on the sidebar or at the top. The important thing to remember is that the navigation structure should be consistent throughout the site and categories and subcategories are arranged logically.

Decent Load Times

Page load times affect user experience hence search engine rankings. A good web development company in San Diego should take this into consideration when writing the code for your website. The faster your website loads, the lower your bounce rates will be. This will affect your rankings in search. Google has a dedicated page where website owners can check their page load times.