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Within a few months of our SEO efforts, we secured first page Google rankings in the top three spots for our keywords and saw hundreds of new patient submissions come in through the website.
SEO + lead generationStrategic SEO + AI Visibility
Equity Web Solutions
AI Visibility Intel
Free · 7 Platforms · 30 Seconds
Are AI and Google recommending your competitors instead of you? Is AI Recommending Your Business?
Find out where your business is being overlooked across Google, ChatGPT, Perplexity, and Google AI — and what to fix first.Customers are asking ChatGPT, Perplexity, Google AI, and other platforms who to trust. See if your business is being recommended or overlooked.
Free. No credit card. No sales call required.
No sign-up required
100% Free
Instant results
See your score
across 6 AI platforms
across 6 AI platforms
Compare your
visibility to competitors
visibility to competitors
Get clear
insights to improve fast
insights to improve fast
Search has changed
Google still matters. But Google is no longer the only place buyers decide who to trust.
Buyers now search across Google, AI answers, maps, reviews, and websites. If your business is unclear, incomplete, or harder to verify than a competitor, you may never make the shortlist.
Today’s buyers search everywhere.
Make sure they find you everywhere.
Google Search
People still search on Google for answers, products, and services.
AI Assistants
They also ask ChatGPT, Perplexity, Gemini, Copilot, and more.
Your Business
If Google or AI cannot clearly understand and verify your business, someone else gets recommended.
Who this is for
This is built for business owners who are already investing in SEO, ads, content, or a website — but still do not have a clear answer to why competitors are getting found first.
It is especially useful if:
Best fit
You are credible. The problem is that your proof is not clear enough for search engines, AI platforms, or buyers to connect.
We help find the specific page, query, trust, and authority gaps that are making competitors easier to find, understand, and recommend.
01
You get SEO reports, but not clear decisions.
02
Your important service pages are not producing enough leads.
03
Competitors seem to show up more often in Google or AI answers.
04
You know your business is credible, but your website does not prove it clearly.
05
You want to know what to fix first instead of paying for more random marketing activity.
Services
Strategic visibility services
Everything we do is designed to help your business become easier to find, easier to trust, and easier for Google and AI platforms to recommend.
Strategic SEO
Find the pages and searches closest to producing leads, then fix what is holding them back.
Outcome: More of the right buyers find and click the pages that matter.
- Find pages already close to producing leads and fix what is stopping them
- Identify the searches your buyers are using and make sure you appear
- Turn rankings, impressions, and clicks into decisions that support revenue
AI Visibility Optimization
Improve the signals that help AI platforms understand, verify, and recommend your business.
Outcome: Your business becomes easier for AI systems to identify as a credible answer.
- See whether AI platforms understand who you are and why you should be trusted
- Identify where competitors may be easier for AI to recommend
- Strengthen the signals that make your business clearer and easier to verify
Website Authority Foundation
Build the page structure, content, schema, reviews, and trust signals needed to support modern search visibility.
Outcome: Your website becomes clearer to Google, AI platforms, and real buyers.
- Turn vague service pages into clear proof of expertise
- Connect content, reviews, schema, and internal links into a stronger trust system
- Make your website easier for Google, AI platforms, and buyers to understand
Evidence, not activity
Most SEO campaigns fail because they operate at the site level instead of the page level.
Real SEO performance happens page by page. Every important URL has its own queries, rankings, impressions, clicks, conversion path, and opportunity gap.
We start with a URL-level baseline so we can see which pages are already close to producing leads, which pages are underperforming, and which gaps are costing you visibility.
Every recommendation needs a reason.
- Defined hypothesis
- Measurable success metric
- Tracked outcome
- Clear connection to visibility, leads, or revenue
What we actually look at
We do not start with a generic SEO checklist.
We look at the specific signals that determine whether your business is found, trusted, and recommended.
01
Which pages already have search demand.
02
Which queries are driving impressions but not clicks.
03
Which pages are close to ranking but need stronger content or authority.
04
Whether your service pages clearly prove expertise.
05
Whether AI platforms understand your business category, location, services, and proof.
06
Whether schema, reviews, citations, and internal links support the same story.
07
Which competitor signals are stronger than yours.
Common visibility gaps
These are the patterns we usually find first.
Most businesses do not have one giant SEO problem. They have specific page, query, trust, and clarity gaps that compound over time.
Pages get impressions but not clicks
Important service pages may already be showing in Google, but weak titles, thin copy, or unclear positioning keep buyers from clicking.
AI misunderstands the business
AI tools may not clearly understand the category, services, service area, proof, or reasons your business should be recommended.
Competitors are easier to verify
A competitor with clearer pages, stronger schema, more consistent citations, or better review signals can look more trustworthy to AI systems.
Reports do not explain decisions
Rankings and impressions are not enough. You need to know which page should be fixed, why it matters, and what outcome is expected.
Service pages are too vague
Many pages describe the service but do not prove expertise, connect reviews, answer buyer questions, or support local relevance.
Authority signals are disconnected
Content, internal links, reviews, schema, and citations often exist in pieces instead of working together as one trust system.
Real results
Proof that strategic visibility work compounds.
Examples from prior visibility campaigns where stronger search alignment, page-level improvements, and local authority work helped increase traffic, engagement, and customer actions.
+119%
New users
+121%Sessions
+105%Pageviews
Year-over-year growth from improved visibility, stronger page performance, and better search alignment.
+63%
Users
+55%Sessions
+37%Pageviews
Traffic and engagement improved after search visibility work created stronger demand capture.
+140%
Phone calls
+168%Direction requests
+137%Website visits
Google Business Profile performance improved across phone calls, directions, visits, and impressions.
Client proof
Clients have trusted us with websites, SEO, paid search, and long-term growth.
A few words from business owners and teams who worked with Equity Web Solutions before the AI visibility era, but valued the same things we still focus on today: clear strategy, responsiveness, trust, and measurable outcomes.
“
Paul and his team are creative, receptive to input and feedback, and incredibly responsive when issues crop up. The quality of the work is excellent.
Website design“
Equity Web Solutions increased our organic ranking in Google and managed an effective pay-per-click campaign that brought in immediate sales volume and revenue.
SEO + PPCSound familiar?
You have an SEO agency. You get monthly reports. The phone is still not ringing like it should.
The report shows rankings, impressions, backlinks, and traffic. But it does not clearly explain which pages are close to producing leads, what is blocking them, or why a competitor may be easier for Google or AI to recommend.
That is the gap we help you find.
Get a Visibility ReviewAI visibility is signal clarity
AI visibility is not magic. It is signal clarity.
AI platforms do not recommend businesses randomly. They rely on signals they can understand, verify, and connect.
That includes your website content, business category, service pages, reviews, schema, citations, local relevance, third-party mentions, and how consistently your business is described across the web.
The goal is a stronger trust system.
Service claritySchema markupReview signalsLocal relevanceEntity authorityContent coverageCitation consistencyInternal links
We help strengthen those signals so your business is easier to understand, easier to verify, and more likely to be considered when buyers ask AI who to call.
Start with a Visibility Review
The first step is not a long contract. It is a focused review of where your business is being overlooked and what should be fixed first.
In the review, we look at:
In the review, we look at:
✓ How Google appears to understand your business
✓ How AI platforms may describe or recommend you
✓ Which pages have the biggest search opportunity
✓ Which trust signals are missing, weak, or disconnected
✓ What I would fix first if this were my business
Process
A clear process for building search and AI visibility
01
Week 1Diagnose
Review how Google, AI platforms, and buyers currently understand your business.
02
Weeks 2-3Prioritize
Identify the highest-leverage pages, queries, and authority gaps first.
03
Weeks 3-8Build
Improve content, service pages, schema, internal linking, reviews, and technical clarity.
04
OngoingMeasure
Track rankings, clicks, conversions, and AI visibility signals.
Free scan
See how visible your business is across AI platforms
Run a free AI Visibility Scan to see how your business appears across major AI platforms and what may be preventing you from being recommended.
ChatGPTPerplexityClaudeGeminiCopilotGrokMeta AI
Reveal My AI Score Free
No credit card. Results in under 90 seconds.
✓ Overall AI Visibility Score
✓ Platform-by-platform breakdown
✓ Lowest signal categories
✓ Priority fix list
Paul KahnFounder, Equity Web Solutions
San Diego, CA · 25 years experience
San Diego, CA · 25 years experience
About Equity Web Solutions
Most business owners are paying for SEO that looks busy but does not drive real growth — and they know it.
You get reports full of rankings, keywords, backlinks, and traffic charts, but no clear answer to what is actually bringing in customers or where you are losing them.
Equity Web Solutions was built to solve that problem.
We focus on page-level decisions, search intent, authority signals, AI visibility, and the specific gaps that determine whether buyers find you, trust you, and choose you.
About Equity Web SolutionsCommon questions
What you probably want to know first
What is included in the Foundation package?
The Foundation is a one-time strategic setup: a visibility audit, prioritized fix plan, service page improvements, schema recommendations or deployment, internal linking improvements, and a practical roadmap. The monthly retainer covers ongoing execution, reporting, and continued optimization.
How is this different from a typical SEO agency?
Most agencies focus on activity: publishing content, tracking rankings, and sending reports. We focus on which specific pages and queries are closest to producing leads, why AI platforms may not be recommending your business, and what needs to change first.
How long before I see results?
Google movement can often be measured within 60-90 days after implementation. AI visibility is less predictable, but improvements start with making your business clearer, more credible, and easier for AI systems to verify.
What is the typical commitment?
Most ongoing campaigns are structured around a 12-month agreement because SEO and AI visibility work compound over time. The goal is to build the right foundation first, then keep improving the pages, signals, and systems that drive measurable visibility.
Do I need to replace my current SEO agency?
Not always. Sometimes the issue is not that your current agency is doing nothing. The issue is that the work is not being prioritized around the pages, queries, and signals most likely to produce business results. We can provide a focused visibility review, identify what should be fixed first, or support the foundation work directly if there is a clear fit.
What does the free AI Visibility Scan show me?
You will see your overall AI Visibility Score, platform-level visibility, signal categories like entity authority and schema, and a summary of what may be preventing AI platforms from recommending your business.
Next step
Become easier to find, trust, and recommend.
Start with a Visibility Review or run the free AI Visibility Scan to see where your business may be unclear, missing, or weaker than competitors.