If you are a business owner looking to hire an SEO company in San Diego, how do you go about selecting the best SEO service for your needs? The process of hiring an SEO company in San Diego for your business should be as thorough as any other hiring process in your business.
There’s more to SEO than just getting keywords to rank high on Google. If a campaign is not done well, any SEO gains you may make in the short term can be lost in just a few weeks after the search engines collect enough data about how visitors are interacting with your web properties and determine that your site is not adequately serving the needs of its users.
To ensure that you give the right SEO company in San Diego your business, make sure the SEO agency meets the following requirements:
More than Just an SEO Company
Most SEO companies sell themselves on their ability to build links to clients’ websites. The problem is that link building, while important, is just a small part of SEO. Besides link building, an effective SEO campaign should include:
- The identification of the ideal customer for your business
- Keyword research to determine the language your ideal customer uses
- Focused content creation to address the needs of your ideal customer
- Website development or redesign to improve user experience and make it easy for bots to find the content created
- Implementation of strategies to ensure that site visitors stay longer on your site and so drastically reduce bounce rates
- Implementation of lead collection strategies to ensure that all qualified leads are directed to a working sales funnel
In short, an SEO campaign should be a fully fledged marketing campaign. As a notable SEO company in San Diego, every time we work with a business our experience during every exercise confirm the above observations to be true.
Without a track record of results, how would you know whether or not the SEO company in San Diego you are planning to hire can actually meet your needs? The best indicator of future success in SEO is past success. In an age where bad SEO can get you penalized by Google, you can’t afford to have someone learn SEO skills using your site. It can prove to be a very expensive mistake.
When looking for an SEO company in San Diego, ask those who send you proposals a list of the businesses they have worked with. They get extra points if the businesses they have worked with are based in San Diego. Working with local businesses gives an SEO company gives great insights into what local SEO strategies work in their city or location. It is something you can only learn through practice and then perfecting your skills by adopting the strategies that work and ruthlessly discarding the strategies that don’t.