The search engines have systems that collect information about every page on the web so they can help people find what they are looking for on the internet.
Every search engine has their own secret recipe of what they are looking for, called an algorithm which converts all that information into useful search results.
SEARCH RESULTS MATTER!
When your website has higher rankings in the search engines, they help more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called Search Engine Optimization (SEO).