Top 3 Internet Marketing Services San Diego Businesses Should Use

If you are in San Diego and you have been wondering what internet marketing services San Diego businesses should use, we’ve got you covered.

Small business owners that have embraced the power of the internet are doing way better than their counterparts who are still in the old ways of doing things. According to Adweek, 81% of shoppers conduct an online search before making a purchase. This phenomenon applies to both offline and online purchases. Bazaarvoice reports that at least 82% of smartphone users consult their phones before visiting a brick and mortar store. 45% of these shoppers read online reviews before making a purchase.

When the internet plays such a big role in buyers’ shopping experience, internet marketing should be one of the priorities small businesses focus on. Below are some of the top internet marketing services San Diego businesses should be using:

Local Search Optimization and Marketing

Even before the internet, geomarketing was one of the most powerful marketing strategies employed by small businesses. The beauty of the internet is that it has made geomarketing more effective and efficient.

Technology now allows you to send marketing messages in real time to potential customers who are near your store or people walking near your store. You can now track customers who have entered your store and send them personalized ads. When internet tools with the help of companies such as Google and Facebook give small businesses that kind of power, local search marketing remains one of the most powerful internet marketing services San Diego businesses can use.

The options you have when it comes to local search optimization include:

  • Optimizing your website for local SEO.
  • Geotargeting with PPC campaigns.
  • Using the power of Facebook targeting features to send highly customized ads.
  • Using Google My Business services

 

Social Media Marketing

Social media is one of the cheapest ways to engage with your customers today. Since we are talking about internet marketing services San Diego businesses should use, the assumption here is that you are serving the local San Diego community. When you are a local business, your customers have more chances to interact with you and build some level of connection or relationship with you. When you extend this relationship to social media, especially now that people spend an inordinate amount of time on social media, you will have a chance to build incredible brand loyalty with your customers.

Reputation Management

This often overlooked service is one of the most impactful internet marketing services San Diego businesses can use to rise above their competition. Since most online users will look up various stores and service providers in their area before making a purchase, the stores with the best online reputation get their business. At the very least, if you want to win, you should make sure that you don’t have a bad reputation.

The sites internet users visit to gauge various businesses’ reputation include Yelp, Facebook, TripAdvisor, Google Maps, and various review sites and blogs. It is imperative that you actively control your reputation on these sites. 90% of shoppers report that positive reviews influence their purchasing decisions. If you need help with reputation management, feel free to contact us.

The Importance of Good Content

Creating and then distributing content is a great way to boost your search engine rankings. However, before you attempt to distribute this content, you need to be as specific as possible and define your target audience. Then you can place that content in places your targeted demographic is more likely to visit. You don’t want to just increase traffic; you want to attract the right visitors who are more likely to convert into leads or customers.

Blog

There are so many reasons to blog: building trust among your buyers, positioning yourself as an expert or simply sharing news with your company’s followers. But another important reason is that a well-executed blog can help boost your SEO rankings. When your blogs are shared and consequently clicked on, they move up in the search rankings.

Search engines love fresh, unique content. How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week. Search engines reward higher rankings to websites that consistently add fresh content and these higher rankings translate into new visitors and leads for your business. By blogging, you build relationships with your readers, position yourself as an expert in the field and perhaps most importantly, provide new content for Google to index. Putting some relevant keywords into your blog article is important, but don’t get carried away. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.

Be sure to include social networking links in all your blog posts (including Facebook like button) and an easy way to like your Facebook page. Also be sure to provide some sort of call-to-action (such as this e-book) to be able to foster conversions like email addresses or phone numbers.

Social Media

Social media provides a platform for direct communication between your customers, prospects, and employees. What’s more, it is a key driver of content distribution and brand visibility online. Keep your company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings and share updates regularly.

Here are some impressive stats that illuminate just how much people are using social media to search:

• As of 2010, Twitter handled 19 billion search queries a month (that’s more than 5x the queries handled by Bing)
• In 2012 Facebook said it got around one billion search queries per day.
• As of March 2010, YouTube got roughly 3.7 billion search queries a month. 100 hours of video are uploaded to YouTube every
minute, making it one of the largest content repositories on the web.

Companies should expand their concept of SEO to include not just the traditional search engines––Google and Bing––but also social search engines. Building authority in key social channels is important and so is thinking about social media when designing your SEO strategy.