Consumers depend on accurate listings when searching for a local businesses online. Incorrect business listings lead to lost sales opportunities, frustrated consumers, and weakened search rankings. Correct and consistent listings across directories, review sites and social networks is crucial for two main reasons: local SEO and customer experience.
Local SEO
In local SEO, citations are online references to a business’s name, address, and phone number (NAP). Google and other search engines take these into consideration when assessing the local authority of business websites. Inconsistencies and errors have the potential to harm your local SEO rankings, so it’s vital to keep NAP consistent across all online listing sites.
Customer Experience
Incorrect contact details online can confuse or deter potential customers before they even make contact with a business. With so many businesses to choose from, it’s important that it’s as straightforward as possible for customers to call or find a business near them. If they can’t get hold of a business with ease, there’s always another supplier waiting in the wings.
We help you establish and maintain accurate business listings by correcting inaccurate listings as well as adding new one’s. This also bolsters your local SEO efforts, as the more accurate and consistent a business’s listings is across the web, the higher on Google it will place.
We start by correcting the listings that have the highest citation value. We calculate this by considering several factors such as Domain Authority, indexing of the directory site by google, type of site, speed of live listing, free listing vs paid listing and the sites domain authority (a prediction of the sites ability to rank well in the search engines).
We can not only help to correct most of these listings for you*, we can also help you appear in more places across the web. We push your business information to the four major data providers.
These providers are referenced by hundreds of online business directories, mobile apps, search engines, local search platforms and applications and mapping service/navigational solutions worldwide. Every month, we push your data to each aggregator. The act of doing this refreshes the ‘date-time’ stamp on your data, so that it is seen as super fresh & highly-reliable to the aggregator. It also gives you peace of mind by automatically re-establishing the accurate data if anything changes.
*Some citation sites require telephone verification, which means this final step will be handled by you.
