If you are in San Diego and you have been wondering what internet marketing services San Diego businesses should use, we’ve got you covered.
Small business owners that have embraced the power of the internet are doing way better than their counterparts who are still in the old ways of doing things. According to Adweek, 81% of shoppers conduct an online search before making a purchase. This phenomenon applies to both offline and online purchases. Bazaarvoice reports that at least 82% of smartphone users consult their phones before visiting a brick and mortar store. 45% of these shoppers read online reviews before making a purchase.
When the internet plays such a big role in buyers’ shopping experience, internet marketing should be one of the priorities small businesses focus on. Below are some of the top internet marketing services San Diego businesses should be using:
Local Search Optimization and Marketing
Even before the internet, geomarketing was one of the most powerful marketing strategies employed by small businesses. The beauty of the internet is that it has made geomarketing more effective and efficient.
Technology now allows you to send marketing messages in real time to potential customers who are near your store or people walking near your store. You can now track customers who have entered your store and send them personalized ads. When internet tools with the help of companies such as Google and Facebook give small businesses that kind of power, local search marketing remains one of the most powerful internet marketing services San Diego businesses can use.
The options you have when it comes to local search optimization include:
- Optimizing your website for local SEO.
- Geotargeting with PPC campaigns.
- Using the power of Facebook targeting features to send highly customized ads.
- Using Google My Business services
Social Media Marketing
Social media is one of the cheapest ways to engage with your customers today. Since we are talking about internet marketing services San Diego businesses should use, the assumption here is that you are serving the local San Diego community. When you are a local business, your customers have more chances to interact with you and build some level of connection or relationship with you. When you extend this relationship to social media, especially now that people spend an inordinate amount of time on social media, you will have a chance to build incredible brand loyalty with your customers.
Reputation Management
This often overlooked service is one of the most impactful internet marketing services San Diego businesses can use to rise above their competition. Since most online users will look up various stores and service providers in their area before making a purchase, the stores with the best online reputation get their business. At the very least, if you want to win, you should make sure that you don’t have a bad reputation.
The sites internet users visit to gauge various businesses’ reputation include Yelp, Facebook, TripAdvisor, Google Maps, and various review sites and blogs. It is imperative that you actively control your reputation on these sites. 90% of shoppers report that positive reviews influence their purchasing decisions. If you need help with reputation management, feel free to contact us.
