San Diego SEO Expert | Affordable SEO Services Los Angeles, CA - Equity Web Solutions

Search Engine Optimization

The search engines have systems that collect information about every page on the web so they can help people find what they are looking for on the internet.

Every search engine has their own secret recipe of what they are looking for, called an algorithm which converts all that information into useful search results.

SEARCH RESULTS MATTER!

When your website has higher rankings in the search engines, they help more people find you. The key to higher rankings is making sure your website has the ingredients search engines need for their recipes. This is called Search Engine Optimization (SEO).

Most of the big ingredients are already known

  • Words Matter

    Search engines account for every word on the web so they can match the words people are searching for with the corresponding websites.

  • Reputation Matters

    Websites with a consistent record of fresh engaging content and growing numbers of quality links may be considered rising stars and do well in search engine rankings.

  • Titles Matter

    Each page on the web has an official title and the search engines pay attention to these because the title oftentimes summarizes the page.

  • Words Used in the Links Matter

    When a particular word is used linking to your website, the search engines see your website as having relevance to that word.

Links Between Websites Matter

When one website links to another, it is usually a good recommendation. A website with a lot of links to it can look good to the search engines. But links from high-quality sites are given more weight in this recipe.

These are just the basics and the recipes are refined and changed all the time. Good SEO is about making sure your website has great content that is supported by the ingredients that search engines need for their recipes.

We specialize in SEO. Our team consists of extremely intelligent and detailed oriented individuals, that also have extensive experience with sales and marketing, which is a tremendous asset when putting together an SEO campaign. Our purpose is to increase the amount of targeted traffic to our client’s websites through higher rankings in major search engines like Google. We do this by properly optimizing their websites and building the authority of their website in the eyes of major search engines.

Free SEO Analysis Report

Our SEO campaigns
consist of the four
following phases:

  1. Site Review
  2. Site Strategy
  3. Site Optimization
  4. Monthly Site Optimization (Build Search Engine Authority)

1. Site Review

We want to know and understand every detail of your website so we can leverage all of your strengths and improve all of your weaknesses. Our team will also review your company, competitors, and customers; as well as identify all strategies and challenges for the SEO campaign.

Tasks:

  • Kickoff Meeting – Thorough review of company, competitors, customers; define all goals
  • Complete website audit and individual web page audits
  • Competitor website audit and web page audits (high ranking sites only)
  • Keyword research, analysis, and selection
  • Google analytics review
  • Review social media channels
  • Identify baseline metrics

2. Site Strategy

During this phase of the project we will develop an in-depth content, optimization, and conversion strategy to achieve our goals which are to increase conversions, leads and sales by obtaining higher rankings in the search engines.

Tasks:

  • Multiple brainstorming sessions
  • Develop baseline report
  • Develop content strategy
  • Develop optimization strategy
  • Develop website authority strategy
  • Develop creative and strategic content strategy
  • Set goals (traffic, primary conversions, secondary conversions)
  • Identify all key phrases and targeted landing pages
  • Identify key metrics of success (user flow, analytic goal setting, etc)
  • Develop 3-6 month content strategy calendar

3. Site Optimization

The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief. More importantly, we will make sure there is a relevant and properly optimized landing page on your website for each targeted key phrase outlined in the strategy brief.

Tasks:

  • Review of approved strategy brief
  • Execution of strategy brief
  • Internal reviews and quality assurance
  • Setup and install Google Analytics and other tools
  • Client review

4. Monthly Site Optimization
(Build Search Engine Authority)

Now that your website is properly optimized we must continuously work to grow and improve the authority of your site. The purpose of Monthly Site Optimization is to increase your site’s authority in the eyes of major search engines. A properly optimized website with high authority will start to rank higher in search engines. Google is the #1 search engine in the world, used by 93% of the population. Therefore, it usually takes between 6-8 months to start getting higher traffic volumes to your website.

Tasks:

  • Continued execution of strategy brief
  • Creative and strategic content creation (video, blogging, guest blogging, downloads, infographics, tools, etc)
  • Optimize creative and strategic content (whether on or offsite)
  • Link bait creation and execution
  • Strategic adjustments and pivots
  • Managing content calendar
  • Link earning to above creative and strategic content
  • AB Testing
  • Qualitative and quantitative analysis

Free SEO Analysis Report

How does your website stack up in the eyes of Google?