In order to convert visitors into sales leads, you will need to create a compelling offer in order to incentivize your visitors to take action. This could take many forms – an e-book, a newsletter list, or some sort of other gated resource. It could also be a free trial, consultation or perhaps a demo of your product. You want to deliver enough value to your potential customers, that they are willing to exchange some of their information for it.
Before developing a strong call-to-action, it is important that you have a good understanding of your target customer. What is the typical age range? What would be the most attractive offer to them? The more you know about your targeted demographic the better. These offers should be located everywhere – on your website pages, in your emails and blog posts. If you have an effective call-to-action, you’ll convert a high percentage of your website visitors into leads.
Here’s a quick checklist for the essential elements of a quality call-to-action:
- Copy that makes people want to act (keep it short and concise)
- Eye-catching design
- A clear value proposition
- A specific page (ideally a landing page) aligned with one stage in the sales cycle