Client overview
Turning search visibility into measurable tour bookings and revenue
Turnt Up Tours is a Las Vegas entertainment and nightlife tour company offering nightclub, dayclub, party, and private-tour experiences. The business needed more than traffic. It needed a coordinated digital strategy that could improve organic visibility, strengthen paid-search efficiency, and connect marketing activity to actual booking revenue.
Equity Web Solutions managed the SEO and Google Ads programs together, using search demand, conversion data, and booking behavior to improve how prospective customers discovered and engaged with the company.
The challenge
Improve visibility while making every marketing dollar work harder
The company operated in a competitive Las Vegas tourism market where customers often compare several experiences before booking. Organic rankings needed continued growth, while the paid-search account required tighter control over search terms, campaign structure, audience signals, ad copy, and conversion tracking.
The central objective was to produce measurable booking activity and revenue—not simply more impressions or clicks.
The work
Coordinating SEO, paid search, and conversion measurement
The campaign combined ongoing organic-search improvements with active Google Ads management and revenue tracking.
- Expanded on-page and technical SEO across priority tour pages
- Improved keyword targeting and first-page search visibility
- Tracked high-value booking and contact actions
- Restructured and optimized Google Ads campaigns
- Reviewed search terms and excluded irrelevant traffic
- Refined Performance Max asset groups and ad messaging
- Launched and optimized a controlled Search campaign
- Connected marketing performance with tracked booking revenue
- Monitored organic, direct, and paid-channel contribution
Final-month performance
June 2025
The final month generated more than $26,000 in tracked revenue from a combined $8,556 investment in advertising and SEO management.
Organic visibility and buyer actions
Search growth translated into high-intent engagement
Organic traffic increased another 15.6% in the final month. The reporting attributed $15,874 to organic search when including 65% of direct revenue associated with branded-search activity.
Attribution note: The organic-revenue figure includes a defined portion of direct traffic attributed to branded SEO activity. It should be read as tracked campaign contribution, not as a claim that every direct booking originated from a single last-click organic visit.
Paid-search improvement
From inefficient spend to a revenue-producing acquisition channel
Google Ads generated $10,129 in revenue from $2,558 in ad spend during June, producing a reported 295% ROI. In the prior month, the account generated $9,371.11 in revenue from $2,882.22 in spend, while ROI improved from 91.52% to 234%.
The gains were supported by search-term cleanup, exclusion of irrelevant placements, refinement of Performance Max asset groups, continued ad-copy optimization, and the introduction of a more controlled Search campaign.
Strategic takeaway
Integrated visibility is stronger when it is measured against revenue
This campaign demonstrates why SEO and paid search should not be evaluated in isolation. Organic visibility expanded the company’s reach and strengthened branded demand, while Google Ads captured high-intent searches and generated directly tracked revenue.
By the final month, the combined program produced more than $26,000 in tracked revenue, a 3X overall return, continued organic growth, and thousands of high-value booking actions. The result was not simply more traffic. It was a clearer, measurable path from search to revenue.