Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers. According to recent studies, people now spend more time surfing the web on their mobile device than a desktop computer (51% mobile vs 42% […]
About Paul Kahn Productions
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Entries by Paul Kahn Productions
Creating and then distributing content is a great way to boost your search engine rankings. However, before you attempt to distribute this content, you need to be as specific as possible and define your target audience. Then you can place that content in places your targeted demographic is more likely to visit. You don’t want […]
In order to convert visitors into sales leads, you will need to create a compelling offer in order to incentivize your visitors to take action. This could take many forms – an e-book, a newsletter list, or some sort of other gated resource. It could also be a free trial, consultation or perhaps a […]
Once you compiled your opt-in list, it is important to send your leads targeted, relevant, and timely emails. The Education Email The early emails should be mainly focused on adding value and educating your leads, and as time goes on and you build a relationship with them, then your emails can become more promotional. By […]